We’ve heard the chatter for years. “Social media will replace SEO,” the experts have said. “Is SEO even a thing?” the pundits have asked. Then, the ever-famous proclamation that “SEO is dead!!” that makes its way into the titles of so many blog posts year after year after year. In fact, if you type “is SEO” into Google right now you’ll find yourself provided with a whole slew of autocomplete phrases that cast doubt on whether SEO is even relevant at all. My name is Chris Berton, and I am the Director of SEO at Megaphone Pro Solutions and here’s my take.
First of all, I know what you’re thinking… “dude, you work in the SEO industry, of course you’re going to say it matters.” You might view me as Steve Jobs contemplating buying an iPhone, but if you’ll read this blog until the end, you’ll see how my career, and my overall take on SEO has evolved over time.
My digital journey began when I found myself drawn to web design in the early 2000’s. The thought of helping people take their ideas and creating something from scratch for others to benefit from seemed very fulfilling to me. Over time, that “fulfillment” began to fade as I watched client after client be underwhelmed by the amount of traffic that would visit their website.
I’ve always been a big fan of design and functionality, but time after time I’ve experienced that although important, those 2 features alone aren’t enough to ensure a successful website. It was the feeling of “letting my clients down” that led me to dig deeper into the next step into my journey of marketing/SEO.
You see, I learned over time that when clients would hire me saying “I want a website” what they were actually saying was “I want a website, and I want lots of people to see it!!”. This realization led me to seek ways to help my clients after the launch of their site. I’ll never forget my very first day of going back to school to dive deeper into digital marketing and SEO in particular, I heard my professor say:
“Building a website, is like building a beautiful structure in the middle of the woods. As awesome as it may be, would you realistically expect people to just stumble upon it? Absolutely not!! You would need to get the word out. That is where Marketing and SEO come into play. Marketing and SEO are what builds the roads, draws the maps and puts up road signs along the way, allowing people to discover you.”
Fast forward from those days to now and I can honestly say without a doubt that expanding my knowledge of marketing, especially SEO, has helped me provide better service for my clients and I’ve helped them achieve measurable success with their projects. Beyond the typical KPIs such as sessions, bounce rate, conversions, etc., I think of some of the more unique situations that I have ran into over the years where I have been able to help a client.
Situations such as:
The stories go on and on but in summary, allow me to break it down like this: Google is here to stay, PERIOD!! Even if by some stretch of the imagination another search engine were to come along and dethrone the “Sultans of Search” there will always be a need for effective methods to being found on whichever site is serving up the latest, piping-hot SERPs. So, in my humble opinion, the following rings true and will remain to ring true for a long, long, loooooooooong time:
To summarize all that into one sentence it’s this…. as long as there’s an “SE” (search engine) there’ll need to be someone to provide the “O” (optimization).
So, the answer to the original question posed in the title is unequivocally YES, SEO IS RELEVANT IN 2021, 2022, 2023 and on and on and on!
Director of SEO
Megaphone Pro Solutions